Core Beauty. is a Grand Rapids hair salon with a modern, earthy, industrial vibe. The outstanding natural light and tranquil lake views provide a salon experience like no other. Core Beauty. is owned by two dear friends {Teresa & Monica} who both share a passion for the industry and a love for matte black. The new salon space was curated with every aspect of client comfort in mind, from the cozy seating to the nespresso coffee you sip. CB stylists are experienced and extensively trained in the services they offer.

 
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MONICA SWITZER | Years behind the chair: 13

Specialties: Lived-in Blondes + Extensions

Spirit Animal: Bunny 🐰

Favorite Product: Eleven Australia’s: Miracle Hair Treatment & Give Me Clean Hair Dry Shampoo

Zodiac Sign: Pisces

Click BOOK MONICA to view service menu, pricing & availability

 
 
 
 
 

TERESA ZWIT | Years behind the chair: 20+

Specialties: Extensions + Solving all types of hair issues

Spirit Animal: Butterfly 🦋

Favorite Product: colorWOW Dream coat + Eleven Australia’s Miracle Hair Shampoo + Conditioner

Zodiac Sign: Libra

Click BOOK TERESA to view service menu, pricing & availability

Steph Smogoleski | Years behind the chair: 3

Specialties: Blonding + Vibrants

Spirit Animal: Orange Cat 🐱

Favorite Product: Eleven Australia’s Gentle Clean Shampoo + Smooth and Shine Anti Frizz Serum

Zodiac Sign: Libra

Click BOOK STEPH to view service menu, pricing & availability

 
 
 

Chandlar Ray | Years behind the chair: 10

Specialties: Lived in Color, Fashion Colors, Balayage + Long Cuts

Spirit Animal: Wolf 🐺

Favorite Product: Eleven Australia’s Miracle Hair Treatment

Zodiac Sign: Leo

Click BOOK CHAN to view service menu, pricing & availability

Carly Garmyn | Years behind the chair: 15

Specialties: Blonding, Dimensional Color + Cutting

Spirit Animal: Lioness 🦁

Favorite Product: Eleven Australia’s Repair My Hair Shampoo + Conditioner + Miracle Hair Treatment

Zodiac Sign: Libra

Click BOOK CARLY to view service menu, pricing & availability

 
 

Laney Swisher | Years behind the chair: 1.5

Specialties: Blonding + Scalp Massages

Spirit Animal: Capybara

Favorite Product: Eleven Australia’s Gentle Clean Shampoo + colorWOW Speed Dry

Zodiac Sign: Gemini

Click BOOK LANEY to view service menu, pricing & availability

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Visit us today!

3515 Lake Eastbrook Blvd SE
Grand Rapids, MI 49546

 
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I expect it to take a few visits before someone new gets my hair right but Monica nailed my color and cut on the first visit. I’ll be back!
— Jeanine
I never thought it would ever be possible for me to like my curly hair or ever get a good curly haircut before I went to Teresa. My hair is growing taster and looks the best it ever has since I started getting dry haircuts from Teresa earlier this year. I highly recommend!
— Katelyn
Chandlar is an artist in every sense of the word, her work is so creative and incredible! She’s also a ton of fun and made me feel super comfortable-it feels like hanging out with a friend when I’m getting my hair done! I love her work and she’s definitely the only person I trust to color my hair! (and I got some pretty wild fashion colors!)
— Allyse
Carly is a genius. She provides a thorough and honest consultation. You will get hair that fits your face and coloring perfectly, even if you didn’t know quite what you wanted. I usually say something along the lines of “I’m thinking this...” and she reads between the lines accurately everytime and gives me hair I love.
— Seneca
Stephanie is such a great stylist! She always takes so much time in care even with a simple haircut. She always listens and does exactly what I ask for every time. She’s the best.
— Avery